How to Optimize Conversion Rates in E-Commerce

How to Optimize Conversion Rates in E-Commerce Read anything related to e-commerce and you are bound to come across the terms “conversion” and “conversion rates” more than a dozen times.On its own, “conversion rate” can mean a lot of different things, but in the context of commerce, it is a subject that requires more than basic knowledge or the briefest of attentions. In fact, many would say that the success of e-commerce rides heavily on conversion rates. © Shutterstock | Max GriboedovThis article covers 1) conversion rates in e-commerce, 2) the importance of conversion rates, 3) why optimize conversion rates, 4) statistics on conversion rates, and 5) what variables are effecting conversion rates and in what stage of the lead funnel.CONVERSION RATES IN E-COMMERCEIn e-commerce, conversion refers to the act of turning visitors to your site into actual paying customers. In effect, you will be converting these visitors to purchase or to buy what you are selling on your site. The phrase “conversion rate” is also often used to refer to the number of visitors to your site that you were able to convince into taking the desired action that you want, whether it is to buy something outright, visit an affiliate website, sign up for something, or download content.For purposes of this discussion, however, we will focus on conversion and conversion rates with respect to the number of people that you manage to convert to purchase although the pr inciples are the same whether you are looking for downloads, signups or pretty much any action that you would like your visitors to take.Conversion rates can be easily calculated. Say, for example, that a website is getting an average of 5,000 visitors per day. Among these 5,000 visitors, 100 end up buying something. Therefore, the daily conversion rate of the store is 2%.Some basics on Conversion Rate Optimisation.[slideshare id=22185689doc=conversionrateoptimisationandtheartoftesting-breakfastbriefingamymcinneslaurafealy-130530050156-phpapp02w=640h=330]IMPORTANCE OF CONVERSION RATESAside from getting an idea how many people are actually buying from you, conversion rates as metrics actually play a bigger role.Conversion rates serve as a tool to measure business profitability. The general rule is that, the higher the conversion rates, the higher the sales. This means more profits generated by your business.Conversion rates are used for forecasting purposes. It has predictive value t hat can be used to forecast, to calculate, or to estimate the future performance and success of the business.Conversion rates can be used to evaluate the effectiveness and efficiency of your business processes. Through this tool, you can determine whether a process or step that you have implemented is working or not. This then lets you take the necessary steps to make corrections and improvements.Conversion rates may be used to improve the overall customer experience. Customers may have issues or problems when navigating your website. Your conversion rate can be an indicator that there is something lacking in customer experience. This will help ensure that you have lower customer acquisition costs since you will be able to improve your marketing to attract the right kind of customers.It is a reality that not all businesses with websites are fully aware of the importance of conversion rates. For many businesses, it is just one of the many metrics that are there, for reference purpose s, without realizing that they can actually get more benefits from this metric.Things are changing, however. Awareness about the significance and advantages of conversion rates is increasing among businesses, and they are now investing heavily on monitoring their conversion rates and, at the same time, optimizing them.WHY OPTIMIZE CONVERSION RATES?It is a rule that, in order to run a successful business, you have to be aware of all its aspects and facets. One of these aspects is the rate of conversion. However, being aware of your conversion rate is not enough. In order to make the most of it, you also have to take steps to optimize these rates.But what if you already have a conversion rate that is considered to be very good, or excellent, even? Do you still need to keep track of it and optimize it?The answer is yes.Why is it so important to optimize conversion rates?To sustain growth and profitability of business. No matter how excellent your conversion rates are, there is always r oom for improvement. Of course, businesses are always, ALWAYS, looking for ways to increase their profits and boost their bottom line. Even if they have reached their target profit for the year, they are bound to increase that target for the succeeding years. Paying attention to their conversion rates will aid in the ability to meet these increasing targets.To streamline spending on marketing. There are some businesses that are under the impression that the only way to make their online marketing work is to spend more money on it. That is not necessarily true at all times, because it is possible that the business is actually spending needlessly, thereby wasting money they could have spent on other things. Conversion rate optimization will enable them to actually save on online marketing and advertising expenses.To increase your customer base. All visitors to your site are essentially potential customers. By optimizing your conversion rates, you are increasing the likelihood of these potential customers to become actual paying customers, and loyal customers that will keep coming back, at that. Increasing traffic alone only increases the number of people who see your home page. Increasing conversion rates will see to it that more of these people will buy.Learn more about conversion rate optimization from Rand Fishkin of Moz. SOME STATISTICS ON CONVERSION RATES IN E-COMMERCETo further understand the significance of conversion rates in e-commerce and why it is important to optimize them, take a look at the following figures taken from statistics gathered and compiled by the Monetate Ecommerce Quarterly publication.Global conversion rates during the four quarters of 2015 saw an increasing pattern, from 2.83% during the 1st quarter to 3.48% in the fourth quarter. There was a slight fluctuation in the 2nd and 3rd quarter, but not by much, with the rates going from 3.08% to 3.02%.This pattern was closely mirrored by the average conversion rate of US based companies, a lthough they registered higher than the global conversion rates. By the end of 2015, the average conversion rate of US companies is 3.62%.Despite the higher number of people browsing through online stores using their smartphones and platform devices, conversion rates are still higher when using the traditional platform. For the 4th quarter of 2015, the average global conversion rate using traditional devices (desktop PC or laptop) is 4.43%. This is decidedly higher than the conversion rate when using tablets (3.75%) and smartphones (1.53%).UK companies show higher conversion rates by smartphone and tablet (3.05% and 4.02%, respectively) compared to US companies, which registered a 1.43% conversion rate by smartphones and 3.89% by tablets.Operating systems also figure greatly in the conversion rates, with Windows and Macintosh showing the highest rates, at 4.48% and 4.72%, respectively. For smartphone and mobile device users, the conversion rate using iOS is higher â€" at 2.54% â€" t han its main competitor Android, which clocked in at 1.74%.Among referrers and channels, AOL Search appears to have the highest conversion rate, which is 4.48%. Bing and Yahoo aren’t too far behind, at 3.03% and 2.80%. The conversion rate with Google as a referrer is 1.71%, closely followed by Facebook, which has 1.08%.There is one thing that you should be aware of when dealing with conversion rates, especially when presented with the statistics above: there is no such thing as a correct or right conversion rate. If you are looking for a specific number or figure to benchmark as a conversion rate, that won’t be as reliable as you thought it would.VARIABLES AFFECTING CONVERSION RATESThere is no fixed conversion rate that businesses should stick to. There are several considerations to be made, as they are forceful enough to have an impact on the rate of conversion of a business or website.Industry that the business or company belongs to: There are certain industries that show high er conversion rates than others. For example, according to the Adobe Digital Index, the average conversion rate as of April 2016 in the retail industry is not all that far from that of the travel hospitality industry. The retail industry registered a rate of 2.6%, while the latter showed 2.4%.Traffic (source and direction): Conversion may be affected by the referring channel, which can range from natural or paid searches and social media to display, print and media advertising.Marketing campaigns of the business: The current marketing campaigns and promotions of the company will also have an effect on the movement of the conversion rate. For instance, conversion rates may be higher during seasons when new campaigns are launched.Product categories: It is expected that the conversion rates for commodity products â€" which are decidedly simple and straightforward â€" would be higher than products that have higher costs. For example, the conversion rate for apparel will be higher than, say, furniture, which has a higher unit cost.Types of visitors: We can classify visitors into two: new visitors and returning visitors. Some businesses decide to treat their new visitors and returning visitors in the same manner, but others may not take the same route, deciding to treat their returning customers differently.Price points: The price points offered by a company also figure greatly in its conversion rates. Visitors will be more inclined for conversion when the prices are within their budget.Payment options: The conversion rate of a company that offers more flexible payment options will definitely be significantly different from that of a company that accepts a single mode of payment.Competitors’ actions: You also have to take into account the actions taken by the competition. This includes considering their marketing campaigns, price points, payment options and similar offerings. Visitors tend to make comparisons among similar sites, and the ones that they find “fr iendlier” are those that they are going to buy from.[slideshare id=37532647doc=tipsforecommerceconversionrateoptimization-140731064151-phpapp01w=640h=330]CONVERSION RATE OPTIMIZATION AT DIFFERENT POINTS IN THE LEAD FUNNELQuality product images and videosHumans are, by nature, visual. Although written product descriptions work, adding images and videos are far more effective. In fact, images catch a visitor’s attention quicker than a block of text, and videos tend to stick easily and longer in a viewer’s mind rather than just reading through descriptive narratives.Images and videos must be compelling, and will really convince the visitors to act. Make sure that the images and videos are of high quality, and that they convey the message that you want to deliver to your potential customers.For example, if you are selling a specific product, it would be a good idea to provide more than one or two images. Show the product from different perspectives and angles. If you can make the visitor zoom in so he can see the finer details of the product, this will show confidence in the quality of the product and that always has a good effect on the conversions.[slideshare id=38926801doc=imagequalityandecommerce-140910101312-phpapp01w=640h=330]Great product copyHaving quality images and videos is all well and good, but it would also be a good idea to back it up with equally good product copy. Some stores opt to just post images of the product, but others also include product descriptions to give the visitors more information about the product.A great product copy must be concise, with complete and accurate information. It won’t do you any good if you throw in inaccurate details about the product, because that will work against you in the end when the customers receive a product that did not coincide with how you described it.You may notice some companies using long product descriptions while others simply use one or two lines. It will be up to your judgment whether yo u go for the short version or try seeing how it goes with the long version. Either way, make sure they are written well, and will engage your visitor’s interest from the first sentence. Be careful not to make it too long or drawn out, though, because you might end up boring your visitors and thanks to their short attention spans, they will be on another website before they even finish reading your first paragraph.Get more tips from CRO experts in the following presentation.[slideshare id=36790804doc=20conversionrateoptimizationexpertssharetoptipforecommerce-140709081950-phpapp02w=640h=330]Shipping fees policiesOften, a visitor will check a site’s shipping policies before browsing its products. Once they find the policies to be customer-friendly, they will proceed to shop. What is the most likely policy that will turn them off and dissuade them from buying anything from the site? Shipping fees.It is a fact that sites that offer free shipping, or even free shipping subject to cert ain terms and conditions, have a higher conversion rate than those that charge for shipping. According to a study by E-tailing Group, 73% of visitors consider free shipping to be a key consideration to their decision to purchase from a site. After all, why should they pay for exorbitant shipping fees when they can simply go out and visit a physical store to make their purchase?Of course, it is also possible that a business cannot fully provide free shipping. Should they decide to charge a fee for shipping, the important point is to come out with shipping fee guidelines and policies, and present them explicitly on the site, for all visitors to see. Hidden charges will only turn off customers and even ruin your brand.Promotional sectionsShoppers are always on the lookout for sales and specials. Discounts are certainly always welcome, so one sure way to increase your conversion is to have a separate section for these sales and specials, distinct from products that are sold at regular p rices. The section should be easy enough to spot and navigate, in order to encourage visitors to make a purchase.Purchasing policiesVisitors shop online in order to buy something, not to spend long minutes and even hours filling up forms and answering questions. If the site requires a visitor to register first before he can make a purchase, you should make the process easy and straightforward enough. Ask only the required data; otherwise, the visitor may feel that you are asking way too much information.Uncertainties regarding returns and replacements in case of damage should also be addressed. Be transparent in your Returns Policy. Putting in a Frequently Asked Questions section addressing these uncertainties and questions is a good idea, because it will save the visitors the trouble of contacting customer support for every query they may have.Contact optionsYou will notice that some sites offer live chats, where visitors to the site can talk to a sales representative of the site a t any time of the day. This is actually a good way to increase conversion rates, because any concerns or uncertainties of potential customers will be addressed immediately. Their doubts will be immediately settled, and they will feel more confident to make a purchase.Other contact options should also be used, such as e-mail, an inquiry form on the site, and telephone numbers.Payment optionsYou may choose to accept credit card payments or bank transfers. However, there are now a lot of alternative payment options that are definitely more convenient (and safer) than using credit cards or through banks.Examples are Paypal, Payoneer, and Skrill. If you open more payment options, there is a higher chance that you will increase the number of customers who will decide to purchase from your site.Search and filter functionsYou are more likely to convince a visitor to buy from you if you facilitate their shopping experience, and one way to do that is to make sure that your search and filter f unction works very well. This is especially true if you are selling hundreds or even thousands of items in your site. Filters will allow customers to find what they are looking for quickly.Search keywords should be flexible, so that they can return results that are related, instead of restricting them within the exact parameters or words keyed in by the visitor on the search box. As for filters, some sites allow visitors to filter products according to price range, brand, availability, and popularity, among others.SecurityThis pertains to all the information provided by the customer, ranging from personal data to financial data. Many shoppers are nervous about providing credit card details because of the possibility of their details being stolen by unscrupulous people.The site should have security measures in place to prevent this from happening, and to put their customers at ease. Visitors are going to feel safer buying from a site that protects their information.Product reviewsNot surprisingly, product reviews are just as effective as product descriptions when it comes to convincing potential customers to buy. Visitors are naturally curious to learn what other customers who have actually purchased the product think about it.Once they have read objective reviews, they will be better able to make a decision on whether to buy or not.Persuasive calls to actionYour calls to action must be persuasive, and they must be clearly visible. At every turn, make an effort to convince the visitor to buy. When viewing a product, a call to “add to cart” or even “add to wishlist” should be there. If you are using buttons, they must be easy to spot, instead of the visitor having to squint and read through lines of text to find them.Even the smallest decision that you make regarding the design of your website or any aspect of the purchasing process, is bound to have an impact on your conversion rate. Your goal here is to convince anyone that visits your site to purchase your product. You should never forget to put yourself in the shoes of the people visiting your site. If you are visiting the site for the first time, is your interest hooked? Does it catch your attention? Are the photos and videos engaging enough? Are the products presented in a way that appeals to you?Optimization of conversion rates may sound like a daunting task, and in many ways, it is. However, it is not impossible. Again, even the smallest thing can make a world of difference, both in your conversion rate and the success of your business.

Purchase Prince of Persia Movie Review from Reputable Writing Service

Purchase Prince of Persia Movie Review from Reputable Writing Service Purchase Prince of Persia Movie Review from Reputable Writing Service The movie Prince of Persia: Sands of Time is a retelling of a popular video game, so it probably has plenty of fans, who will gladly watch it and will have a lot to say about it. But naturally it can happen that such sword-and-sorcery action movies are not your cup of tea, you feel bored and writing a Prince of Persia movie review is the last thing you would like to do. If you think you don’t feel inspired enough to write a good review, but still you don’t want to jeopardize your good academic records, do not take risks!.com is there for you in cases like this to help you cope with difficult tasks that cause you stress and frustration. Prince of Persia: The Movie Review As said above, Prince of Persia: Sand of Time is an action movie with stars like Jake Gyllenhaal and Gemma Arterton, produced by Jerry Bruckheimer and Harry Gregson-Williams himself provided the soundtrack. But even the world famous cooks can’t always make the meal taste good for everybody; it’s a high quality product and worth attention. It got mixed reviews, but in their Prince of Persia movie reviews the majority of reviewers agreed on the fact that it’s quite entertaining and certainly is a substantial improvement over most video game adaptations. So if you are looking for inspiration and for different angles to review the movie, you may want to compare it to other video game based films or even to other Jerry Bruckheimer’s movies. This man is famous for producing everyone’s favorite Pirates of the Caribbean trilogy, the spectacular Gone in 60 Seconds, Armageddon and TV-shows like CSI: Crime Scene Investigation. A good motivation for girls to watch and review Prince of Persia could be the participation of Jake Gyllenhaal. Does the role of Dastan suite him? How does it compare to his other roles? As you see, there are many little questions that can be answered in a review. But if neither handsome actors nor the astonishing special effects attract you, you will probably want to turn for help with your Prince of Persia movie review. You Are One Click Away from the Best Prince of Persia Movie Reviews! Feeling bored by movies, by action movies in particular? Or on the contrary, you love them so much you can’t put your feelings into words? Order your Prince of Persia movie review or  legion movie review here at.com and don’t get bothered by movie review writing problems ever again. For a reasonable price our top-notch writers will provide you with a flawless piece of writing in no time! If writing movie reviews for school causes you distress, our team will gladly do it for you, as there is nothing more important for them than your academic success! Order your movie review here and now and don’t ever worry about your grades again!

The Puritan And The Embodiment Of Enlightenment - 1228 Words

The Puritan and the Embodiment of Enlightenment The dichotomy between a Puritan and a Rationalist seems to be very apparent. Despite the differences, the very existence of these two writers showcases the need for dissent to influence, and to always question the status-quo. Anne Bradstreet and Benjamin Franklin give a glimpse of the time period during the creation of their works. Many factors affect their writing: gender and the reason for writing, references to non-Biblical scriptures, and the presence of God. Perhaps the most significant display of the differences during the two time periods would be the reference to God in the writers’ works. As a Puritan woman, Anne Bradstreet is through and through preached to that, the answer to†¦show more content†¦He is displaying the arising thought that was widespread during the 1700s-1800s, the Enlightenment. The Enlightenment movement â€Å"emphasized the power of reason to improve human society by seeking the truth and dispelling superstition†(Cain, et al 236). Logic and reason is given prominence over faith. Alternatively, Bradstreet might have said God handed her the success. The difference in the thought process between the two writers is attributed to the importance of religion in their writing. In the 1600s, Puritanism is at the forefront of the colonies and contributed to Bradstreet’s poems; whereas, Franklin is moving the country from the application of religion to applying scientific reasoning in life. The allusion to readings beyond the Bible is a great indicator of the importance of education, to Bradstreet and Franklin. Books and education play an enormous part in Franklin’s life. In fact, the founding of the first circulating library solidifies the importance. The extent of his education is demonstrated with the allusion to other writers and philosophers such as Anthony Collins, Cotton Mathers, and John Bunyan ; in doing so, he is boasting his education and encouraging others to emulate him. Franklin’s’ â€Å"... first collection was of John Bunyan’s Works†¦Ã¢â‚¬  and reveals that he is reading beyond religious scripture(Franklin 312). As part of the Enlightenment movement, it was easier for Benjamin Franklin to read and mention otherShow MoreRelatedBenjamin Franklin As A Representation Of The Enlightenment1571 Words   |  7 PagesRepresentation of the Enlightenment The Enlightenment was largely a rational response to the 16th and 17th century Scientific Revolution, as well as major developments in philosophical thinking, such as ideas proposed by Rene Descartes. During the Enlightenment, thinkers emphasize rational and critical ways of thinking, rather than the complete reliance on religion that had been previously accepted. In many ways, Benjamin Franklin was the human embodiment of the Age of Enlightenment. Similarly to theRead MoreThe Puritans, And Anne Bradstreet And Mary Rowlandson1040 Words   |  5 Pagescontrast can clearly be seen within the values of the Puritans and those of founding father and political theorist, Benjamin Franklin. Comparing the elements of language and views of Puritan writers Anne Bradstreet and Mary Rowlandson with those of Benjamin Franklin’s in his autobiography, a stark contrast is revealed in the three major aspects of morality: the purpose of achieving virtue, the concept of self- improvement, and t he concept of evil. Puritans such as Anne Bradstreet believed profoundly inRead MoreThe Scarlet Letter by Nathaniel Hawthorne1180 Words   |  5 Pagesaccentuate the value of reputation in contrast to ones character by complimentary diction. Amidst the members of the Puritan Society, a righteous reputation inhabits Reverend Dimmesdales image as the epitome of the Perfect Puritan. Savory phrases such as, his eloquence and religious fervor (46), embodies Dimmesdale reputable atmosphere through the eyes of his fellow puritans. Dimmesdales, eloquence and religious fervor (46) suggests his visible passion for religious matters. Hence the PuritansRead MoreMahek Mehta Ap Preparation Guide : The Scarlet Letter1175 Words   |  5 Pages AP Preparation Guide: The Scarlet Letter Introduction: The Scarlet Letter by Nathaniel Hawthorne is the most famous of the American romanticist’s works, which often centered on the topic of America’s Puritan history. Led by John Winthrop, the Puritans formed a theology in Massachusetts in the 1630s. They were English Protestants who migrated to the New World and demanded greater religious discipline than their English counterparts. Romanticism was divided into two philosophies:Read MoreThe Suffering of Arthur Dimmesdale in The Scarlet Letter by Nathaniel Hawthorne985 Words   |  4 PagesIn this passage from the novel, found on page 111, we see just what Dimmesdale is doing to himself instead of confessing his sin: â€Å"In Mr. Dimmesdale’s secret closet, under lock and key, there was a bloody scourge. Oftentimes, this Protestant and Puritan divine had plied it on his own shoulders...† Not only is the reverend emotionally suffering from the grief and guilt he’s holding inside himself, bu t he is also causing himself to suffer constant physical pain. Dimmesdale continues to punishRead MoreEssay about Benjamin Franklin: The Embodiment of a Renaissance Man3205 Words   |  13 PagesA man whose name will forever be remembered in not just American, but world history, Benjamin Franklin was the true embodiment of a Renaissance man. His accomplishments benefitted the course of social, political, and scientific progress in many countries, and his influence touched the lives of millions. In America especially, it is common to view him as the great leader who was forever dedicated to the revolution, or the man who lived and breathed American independence, or perhaps the wisest, mostRead More The Modern Grotesque Hero in John Kennedy Tooles, A Confederacy of Dunces3939 Words   |  16 Pageshistory that is vital to Ignatiuss standpoint: [...]the struggle for social justice and religious reformation[...]facilitated a social and economic revolution in which spiritual concerns were often cast aside or made to accommodate economic goals. Puritans, for example, modified Luthers teaching on the sanctity of the laymens calling so that the acquisition of wealth became a sign of Gods favor, evidence of ones election. (75) As evident from this passage, economic preoccupation affects theRead MoreRastafarian79520 Words   |  319 Pagesthe Spirit of Capitalism, Weber explores the distinctive characteristic of rationalization in the West and argues that it has its roots in Puritan Protestant theology and practices. He seeks to demonstrate that capitalism in the West is characterized by rational calculation, which matches means with ends. This rationalization grew out of the Calvinist-Puritan ethos in which believers systematized their behavior in order to bring glory to God and to prove their election by Him through success in

The Minister s Black Veil - 1128 Words

In the story â€Å"The Minister’s Black Veil,† American Romanticism characteristics are very typical in this story in many different ways. What is American Romanticism you make ask? Well, American Romanticism is â€Å"a movement of the eighteenth and nineteenth centuries that marked the reaction in literature, philosophy, art, religion, and politics from the neoclassicism and formal orthodoxy of the preceding period.† An example from the story of American Romanticism is, â€Å"And when she suggests that members of the community may interpret the veil as a symbol of great sin, he replies: â€Å"If I hide my face for sorrow, there is cause enough†¦ and if I cover if for secret sin, what mortal might not do the same† (Nathaniel Hawthorne 129). This example from†¦show more content†¦Some ways that show that Mr. Hooper is a Romantic Character are, â€Å"The minister lived his life â€Å"a man apart from men, shunned in their health and joy, but ever summoned to their aid in mortal anguish† (Nathaniel Hawthorne 130). In other words this quote shows that Mr. Hooper is a Romantic Character because it shows how Mr. Hooper has been alone and has himself as the center of his own existence. Another way that shows that Mr. Hooper is a Romantic Character is, â€Å"Hooper  ­begs ­ Elizabeth ­ to  ­understand: ­ â€Å"O! ­ you know ­ not ­ how ­ lonely ­ I ­ am, ­ and ­ how ­ frightened, ­ to ­ be ­ alone ­ behind ­ my ­ black ­ veil,†Ã‚ ­ he ­ cries ­ (18). ­ Elizabeth ­ asks ­ that ­ he  ­lift ­ the  ­veil ­ just  ­once  ­to  ­look at ­ her. When  ­he ­ refuses, ­ she ­ bids  ­him ­ farewell ­ and slowly  ­departs† (Nathaniel Hawthorne 129). This is another example from the story that shows how Mr. Hooper is a Romantic Character. This shows how he has been rejected by someone he truly loves just because he wouldn’t lif t up his veil and look at Elizabeth. If Elizabeth truly loved Mr. Hooper, then she would understand that he will not lift up his veil until he dies and she wouldn’t have left him like she did. A black veil. What does the black veil symbolize in this story and why is it so important? To the people of the community, the black veil symbolizes a great â€Å"sin.† In reality, the minister tells the people of the community that the black veil does not symbolize a great â€Å"sin†, it symbolizes a great â€Å"sorrow† and

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Essay on The Lives of Athenian Women - 1880 Words

Women in classical Athens could not have had an extremely enjoyable experience, if we rely on literary sources concerning the roles of women within the Greek polis. The so-called Athenian democracy only benefited a fraction of the entire population. At least half of this population was female, yet women seem to have had very little influence and few official civic rights. `The position of women...is a subject which has provoked much controversy. (Lacey: 1968, 151). Studies concerning the lives of women in classical Athens have sparked much controversy because, despite the apparent fascination with femininity manifested in art and drama, we have no evidence voicing the opinions of the actual women themselves. This presents a†¦show more content†¦In Sarah B. Pomeroys influential monograph, Goddesses, Whores, Wives, and Slaves: Women in Classical Antiquity (1976), it is pointed out that in the past, when scholars have considered the quality of life for women in classical Athens, they have often subjectively selected the type of evidence to use for their argument. She argues that `optimists, who are of the opinion that women enjoyed a comparatively liberated lifestyle, focus upon the prominent role that women play within art and drama. `Pessismists, on the other hand, base their ideas upon Athenian laws and the writings of orators and moralists (Pomeroy: 1976; Just: 1989). The evidence that we have available regarding women `relate to diff erent levels of reality (Humphreys: 1983; Just: 1989), therefore the sources pertain to different aspects of womens lives and need to be pieced together to provide a clear picture. One such `optimistic scholar is A.M. Gomme (1925), who referred to distinctive female characters such as Medea, Clytemnestra, Antigone and Electra in Greek tragedy. Gomme argued that tragedy showed Athenian women as having the freedom to come and go as they pleased. He points out that even the timid, submissive Ismene is content to wander the streets of Thebes with her sister Antigone (who is the more dominant, perhaps even masculine, heroine) without a male guardianShow MoreRelatedAthenian Women : The Ancient City State Of Athens Essay1717 Words   |  7 Pages Athenian Women: The ancient city-state of Athens, spawned many of the essential ingredients of modern civilization--democracy, philosophy, science, and drama. However despite these aspects, Athens like many other civilizations throughout history, was dominated by men. Although the role of women in Athens is highly controversial, the examination of Athenian laws, philosophical and moral writings, and information about the conditions of daily life and the organization of society, reveals women wereRead MoreWomen Of A Modern Indian Sex Worker1339 Words   |  6 Pagesand a model. Sadly, sometimes she is also a prostitute. Exploitation of women for sex has been an ancient practice that is still prevalent in present time. Modern prostitution is a growing problem with its roots planted deep in the past. Ancient Athens was not an exception when it came to prostitution, with both men and women being targeted. There is limited information regarding the consequences of and characteristics of Athenian prostit utes but the sources that are available present many similaritiesRead MoreThe Role Of Women During The Athenian Society1350 Words   |  6 Pages Abstract This essay investigates the role of women in Athenian society, which will show the portrayal of women and how Athenian men treated them. This paper will also go into detail as to whether a history of women is possible in Athenian society. Additionally, showing the importance of civil rights, marriage, sex birth, domestic roles, prostitution, priestess, slaves, children and death burial in the world of Athenian women. 1. Introduction To introduce this research paper, I wouldRead MoreAthens And Sparta Vs. Sparta883 Words   |  4 Pagescould not be more different. Starting with Solon, Athens took a more democratic approach in its government. The Athenian form of electing government was considered a limited democracy. 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Family and Unilever Free Essays

2. 1 Macro Environment 2. 1. We will write a custom essay sample on Family and Unilever or any similar topic only for you Order Now 1 Economy – Residential a) Economic -The policy of the Vietnamese industry is mutually agreed to build the economy of Vietnam following the trend of industrialization and modernization; giving priority to attract foreign investment, especially from transnational companies and multinationals such as Unilever to increase its budget. The domestic market (wholesale, retail, flow of goods, etc. ) has grown much more. And infrastructure in major cities, especially Ho Chi Minh City have been adequate investment, first on a par with other countries in the region. -Unilever Vietnam as the consumer goods market in this new, more â€Å"land† to business. -Economic growth of Vietnam is low possibility that high consumption of products. -Finance, Vietnam credit growth, the stock market is fragmented. In addition, telecommunications systems, communications, telephone charges, postal and Internet have the highest rates around the world. So, it the introduction of the Internet in business is not possible for Unilever, although the company has repeatedly refers to this goal as a way to reach customers and promote your products successfully in industrialized countries. b) Population -In addition to the extended family model non-traditional married family. Also added and growing one share, and have major differences in consumer decision model extended family. -Distribution of population in Vietnam is very uneven. Rural population lives in 72%   Large-scale population of 86 million people (13th in the world), rising by about 1 million per year. $ Hardworking, eager to learn, is considered receptive knowledge, new technology. So promise quality human resources for Unilever   -Vietnam Educational level is relatively high, especially in urban areas. A lot of people graduating from high school and college †¦ compared to other countries; further intellectual labor in Vietnam better performance excellence in technology-so this is an abundant human resources for the company. Vietnam has a young population structure and popular model extended family (including grandparents, uncles, etc. ) opportunities for Unilever because this is the company’s target customers. -Population-planning policies of the government will make in the next few decades, young people will grow old and aging population structure is no longer an advantage for Unilever. In addition, the extended family in the middle (the most common family structure in Vietnam), the choice of buying a product, especially high-end products, generally considered very carefully. So, group consumption of personal care items (personal care) not as much as senior SSWD group (single, separate, widowed, divorced) in the capitalist countries. 2. 1. 2 Politics and law a) Political In the context of terrorism, war, epidemics, etc. Recently, the Vietnamese politics is considered stable and was selected as one of the safest destinations in Asia-Pacific own, and bring peace of mind to investors. Unilever-a world renowned company with strong financial background has decided to set up a branch in Vietnam – Unilever Vi? t Nam. We show that they also felt good political environment in our country’s favorable conditions for long-term growth of the company. b) Legislation Legal system more complete, create favorable conditions for foreign companies such as Unilever to promote investment, business   Done still complain opinions (both excess and insufficient, inconsistent, overlapping   Our country’s economy is on track to develop stronger, deeper integration into the world economy, thus modifying, perfecting the legal system that are consistent with international law is very same urgency. 2. . 3 Nature and technology a) Natural Vietnam is located in a relatively favorable position in the region, with a long coastline, many large seaports to facilitate the export of goods when Unilever began to focus on exports in the near future. Hot and humid tropical climate is not suitable for some products originating from the parent company in Europe. Vietnam particularly rich source of medicinal raw mat erials for the production of consumer goods as well as research products. b) Technology -In terms of the country’s technology still weak, so Unilever bring their echnology not only their most advanced   -The change in production technology at the plant is small, even if it was done in the branch Unilever in another markets. The only change when the demands of the competition. -Because Unilever consumer goods production has more or  «Technology » fairly stable   2. 1. 4 Culture and Society – Vietnam has a very diverse culture, rich and rich -Vietnam is a country of religious freedom to distribute, advertise products not subject to many constraints too strict as many other Asian countries. Vietnam state religion is Buddhism, traditional customs and rites bold Asians. Culture regions, provinces, districts and villages. 2. 2 Micro Environment 2. 2. 1, customers Lipton target customers are elderly or middle-aged (30-50). They will be making decisions for the majorit y of problems in life, including the choice of the consumer to buy the product. â€Å"Many tea drinkers choose Lipton because it is really inexpensive and you can get it just about anywhere. It is surprising that more people do not drink tea, as they would longer, happier and healthier lives if they did† (Winslow 2006). Furthermore, some customers think that taking anti-oxidants are healthy, thus, customers drink a couple of gallons per week: â€Å"Tea makes you look younger too and gives you energy as well. 2. 2. 2 Competitors One of the major competitors for Lipton in the world ice tea market is Nestle Refreshment Company, maker of Nestea Ice Tea, well-known competitor for Lipton ice tea. Like Lipton-Unilever, Nestle Refreshment Company has forged agreement with another soda manufacturer, Coca Cola. How to cite Family and Unilever, Essays